.New Delhi: Boldfit, a direct-to-consumer (D2C) fitness brand name has onboarded Indian cricketer KL Rahul as a brand name ambassador as well as an entrepreneur in the company, it shared with ETRetail.Without revealing the precise amount of risk the cricketer has actually taken, the firm said it is actually a significant and tactical investment.This cooperation strives to make use of KL's huge level of popularity, particularly amongst youth and physical fitness enthusiasts, to broaden Boldfit's reach into untrained markets as well as demographics throughout India.Sharing regarding the brand's growth strategies, Pallav Bihani, founder as well as CEO of the business pointed out, "Our team are going all-in on expanding our activewear as well as shoes groups, which are actually readied to redefine the physical fitness market. These sectors are our future growth engines." Currently, exercise and doing yoga devices drive the majority of Boldfit's purchases, Bihani shared.In the fiscal year 2022-23, the D2C company achieved a revenue of Rs 73 crore. With strategic initiatives as well as this alliance, the brand targets to get to an income of Rs five hundred crore through FY26. Established in 2018, it currently serves over 1 crore clients annually and targets to grow this range to 5 crore through this alliance. Likewise, it is enriching its own source establishment infrastructure to make certain prompt delivery and also steady product availability.Looking forward, the D2C startup expects a surge in online web traffic, social media sites interaction, and higher purchases across our main groups.
Posted On Aug 1, 2024 at 10:46 PM IST.
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